Digital Marketing

Course Overview

This course introduces the fundamentals of digital marketing, including social media strategies,
search engine optimization (SEO), content marketing, and analytics. Participants will learn how
to create effective digital marketing campaigns and measure their success.

What you'll learn:

• Core principles of digital marketing and its importance in today's business world.
• How to develop a data-driven digital marketing strategy aligned with your business goals.
• Essential tools and techniques for key digital marketing channels like SEO, SEM, social media, Artificial Intelligence (AI) in digital marketing, content marketing, influencer marketing, eCommerce marketing, affiliate marketing, email marketing, growth hacking and web analytics.
• Strategies to attract, engage, and convert potential customers online.
• How to measure and analyze campaign performance for continuous improvement.

Course Objectives

By the end of this course, you will be able to:

• Explain the various digital marketing channels and their applications.
• Develop a comprehensive digital marketing strategy for a specific target audience.
• Implement SEO best practices to improve website search engine ranking.
• Create engaging content for different digital marketing channels.
• Manage social media accounts and launch targeted social media advertising campaigns.
• Design and implement effective email marketing campaigns.
• Analyze website traffic data and key performance indicators (KPIs) using web analytics tools.
• Evaluate the effectiveness of digital marketing campaigns and make data-driven decisions for optimization.
• Stay updated on the latest digital marketing trends and emerging technologies like the importance of AI in Digital Marketing